Menu– from the French menu– is a species of document offered in any bar or restaurant which shows customers a list of dish suggestions they might like to enjoy. In Menu Design, What’s for lunch? we come across all types of menus, in different shapes and sizes, those with relief, cut-outs, drawn on the wall or in pieces of wood. All the studios or agencies commissioned for these projects have tried to instill the very spirit and soul of the restaurant. A menu signifies anywhere from 20% to 30% of a restaurant’s image, a fact we do not bear so much in mind when we find ourselves in one, given the importance it has.
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